Native Media Sales was founded by industry veteran Michael Austin. Michael has spent more than 25 years representing industry leading line such as EAW, AMX, Crestron, Symetrix, Monster Cable, Audio Design Associates, Triad Speakers, Mackie and many others. He has also served on many representative councils and advisory boards for many manufacturers.
Several years ago Michael was beginning to see a shift in how the technology within the audio/visual business was being conducted and how the manufacturers representatives needed to modify their model in order to continue providing the highest level of service, support and value for their partners. He felt the "legacy" role and model of a rep firm was in dire need of change. Dealers, consultants, end users and even manufacturers have been forced to change how they interact, deliver support and information.
So Michael has taken the step to launch Native Media Sales to help bring innovative changes and an exciting new business model to the manufacturing world. For years many firms simply added lines, and in some manner became nothing but a line card, providing very little expanded value to the manufacturer, dealer and consultants.